E-cigarette maker chooses market carefully
“Because again, for better or worse, people are already using them and so we need to learn more about it.” “The FDA is in the process of developing regulations and we hope that our findings will help the FDA,” added Pokhrel. Electronic smoking devices first appeared around 2006, but very little is known about their potential health effects. “There are persons who really want to quit smoking and they look at that as an alternative. Unfortunately, the Food and Drug Administration has no regulation over them and has not proven that they are effective at all or are even safe to be used,” said Lila Johnson, who works for the Department of Health with the Tobacco Prevention and Education Program.
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It is a guiding principle and belief of R.J. Reynolds Vapor Co. that minors should never use tobacco products. We also believe that adults who do not use or have quit using tobacco products should not start. To our knowledge, we were never contacted by Colorado Public News or The Durango Herald to provide comment.
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Health officials worry about electronic cigarette push in Colorado
The largest concentration of e-cigarette ads are online. But, with big companies like RJ Reynolds entering the marketplace, some predict advertising on TV, radio and billboards is not far behind. “By around August we should start seeing significant TV advertising, as well as online,” said Colorado-based marketing executive Brent Green.
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