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A drug, however, has a “therapeutic endpoint.” If e-cigarette sellers make health claims, FDA would classify the e-juice as a drug and the unit as a medical device. The industry would then have to present a proof of concept outlining the basics of the drug development to demonstrate its feasibility and an ethical trial approval sought from an academic or medical research institution. According to officers of the v2 cig where to buy Philippine E-Cigarette Industry Association (PECIA), the domestic e-cigarette industry in its present form given its size and its available resources will be unable to meet the requirements needed if the product was categorized as a drug.
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